Social Media Topics

Tips on hosting your next Facebook Live broadcast for businesses

Impressions are everything. With more and more businesses turning to work-from-home solutions, finding ways to stand out is a challenge. Many small business are turning to live stream video on their Facebook business page to position their business solutions to users directly. Some opt to stream a Zoom conference, others use their own streaming software to insert branding and banners. Either way, this article is meant to give you basic advice so you can prepare for your next live event.

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Should your business be on Instagram?

Everyone is doing it. Take a look at your competitors website or advertisements. Odds are you’ll find a row of icons or text that reads: ‘Follow us on Facebook, twitter, Instagram, Snapchat, YouTube, etc.’

If you actually follow said links you may notice that there are some accounts that receive more attention than others. Should you do the same? Should you be on all platforms posting the same content on all, or should you focus on a few?

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Tips on hosting a Facebook live stream for your business or non profit

Show your customers why you’re worth investing. COVID-19 has been a rude awakening for a lot of small business on what needs to be done to keep the lights on. Unfortunately, things are not what they used to be, and less and less customers are coming through the door. That does not mean you have to give up. There is plenty you can do to make a living safely, responsibly, and remotely. Your customers believe in your brand, let them show their support to you via social media. Oftentimes small business may not want to venture into selling or asking for money on social media because they’ve never done it before. We recommend hosting a livestream to raise funds during these troubling times. For some, the idea may seem intimidating, but done right, it could help you raise much needed funds. Here we’ll give you a brief insight ...

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What to realistically expect from your brand’s social media business page?

Let’s face it, people don’t go to their social media accounts to see an ad from your company. Odds are, people go to social media sites as a distraction. Viewers care about entertainment more than they care about you and your company, so why should you bother with an Instagram account or with any social media?

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3 tips for creating engaging content for your business

Keeping up with social media is easier said than done. Social media is one of the toughest platforms to be in for a small business. Return on investment may not be as easy to track as an advertisement, and generating frequent content is quite time consuming. In the end, it doesn’t matter if you have few or many post. The important thing is that you have engaging content. For some of the less artistically inclined, “engaging content” can be a vague statement. What’s engaging for some is not engaging for others. You may find guides that ask you to create an engaging posts. However, the term “engaging content” could mean almost anything. Should you have an open ended headline? What should the content of my photo be? ...

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